Oakley Capital has acquired a majority stake in 7NXT GmbH, the leading online fitness and nutrition platform in the German speaking region, from founder and CEO Markan Karajica and Crosslantic Capital. Mr. Karajica will continue in his role as CEO and will retain a significant minority stake in the business. EGO HUMRICH WYEN acted as legal adviser to Oakley Capital, together with Kirkland & Ellis and an integrated team of specialised boutiques.
7NXT comprises three businesses: Gymondo, the leading online fitness subscription platform; Shape Republic, a direct-to-consumer fitness nutrition and supplements brand; and Brand Solutions, 7NXT's complementary merchandising and licensing division. Gymondo accounts for the majority of the Group's revenues and Gymondo has seen over 2 million accounts registered since launching in 2013.