Founded in 2017, Motel a Miio has developed into a highly popular and fast growing D2C brand. Motel a Miio’s extensive product portfolio includes high quality tableware products as well as accessories such as vases, lamps, and soap dishes, all of which are sold via their own online shop and across currently 15 retail stores in Germany, Austria and Switzerland. The Company also organises regular pop-up sale events across the DACH region, and increasingly internationally too.
Thanks to its strong D2C focus and excellent social media marketing expertise, including successful campaigns with high-profile influencers, Motel a Miio has quickly achieved very high brand awareness and popularity. The Company’s customer portfolio is also made up of many well-known international B2B and gastronomy clients.
Maxburg Capital Partners is an investment management company focusing on the German-speaking markets. The investment companies advised by Maxburg Capital Partners concentrate on long-term investments in profitable, medium-sized businesses with the goal of enduring and sustainable value appreciation.
EGO HUMRICH WYEN advised Maxburg as part of an integrated team with, inter alia, KNPZ, Hamburg, and Pusch Wahlig Workplace Law, Frankfurt, who covered IP, data protection and labor law aspects of the transaction.
The founding shareholders were advised by GLNS (Dr. Ludger Schult, Andreas Scheidle und Eva-Maria Bayer).
Advisors EGO HUMRICH WYEN:
Dr. Jan-Henning Wyen, Dr. Alexander Ego, Dr. Erika Ditler
Contact:
Dr. Jan-Henning Wyen
EGO HUMRICH WYEN
Unterer Anger 19
80331 München
T: +49 (0) 89-12 50 10 30