A fund advised by Maxburg Capital Partners has acquired a majority stake in Metoda GmbH. The founders of Metoda will continue to hold a substantial stake. The transaction is the 14th investment by Maxburg.
Metoda is a leading provider of e-commerce data, Amazon Advertising AI and managed service solutions. Major brand manufacturers use the services offered by Metoda to improve their e-commerce activities. With the data collected by Metoda, such as prices, ratings, availability and keywords, the market share of products and brands as well as their visibility and market potential can be scientifically measured. The insights gained from this information, in combination with Metoda's expertise and AI applications, enable the successful implementation of sponsored ads on Amazon and DSP campaigns throughout the web. Metoda is located in Munich and employs a staff of more than 50.
Maxburg Capital Partners is an investment management company focusing on the German-speaking markets. The funds advised by Maxburg Capital Partners concentrate on long-term investments in profitable, medium-sized companies with the goal of enduring and sustainable value appreciation.
EGO HUMRICH WYEN advised Maxburg in an integrated team comprising KNPZ Rechtsanwälte, Hamburg, und Küttner Rechtsanwälte, Cologne, which advised on the IP-, IT- and labor law aspects of the transaction.