Global Savings Group (GSG) acquired the French cashback provider iGraal from Groupe M6. The transaction involved a partial cash sale for € 35 million in addition to a share swap, as a result of which Groupe M6 will become the leading shareholder in GSG. The deal, valuing iGraal at € 123.5 million, is one of the most significant transactions in the industry in recent years. According to GSG, the merger will create one of the leading digital platforms in the savings, cashback and shopping content sectors in Europe.
EGO HUMRICH WYEN advised Groupe M6 as part of an international team led by French law firm Viguié Schmidt & Associés.